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Cultural transmission and red envelope revitalisation

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As a Chinese-Australian second-generation immigrant I have often faced difficulties connecting and familiarising myself with my heritage and family.

My project aims to solve this through a functional redesign of the red envelope - an Asian cultural staple - combatting its associated disposability to encourage cultural transmission across generations.

This will be accomplished through striking contemporary design (visual and functional) that can appeal to both traditional and modern, young audiences.

I'm seeking the help of graphics and communications design professionals and physical packaging designers for my project.


What do you think?


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Comments
UpRising @ 2025.02.21 9:50 AM

Such a fascinating concept Josh. Was just reading up a little more on the back ground, https://theconversation.com/what-is-the-story-of-hongbao-the-red-envelopes-given-out-at-celebrations-like-lunar-new-year-247687 . So many interesting overlaps with culture, technology and sustainably. 

It might be worth reaching out to the great group of supporters on the ACE HUB, https://acehub.org.au/network/portal regarding sustainability of paper and even the ink. They would love to see this idea. 

Looking forward to seeing your design come to life.  


Michelle2025 @ 2025.04.02 2:14 PM
Brilliant idea! 


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